Antrik ExPress eBooks Publication & Distribution Programme

Privacy Policy

Last Modified: January 20, 2012. This Privacy Policy is effective as of January 20, 2012 ("Effective Date").

The Privacy Policy applies to personal information that may be collected when you interact:

(a) with Digital Media Initiatives and its subsidiaries ("Antrik ExPress"),

(b) Antrik ExPress's websites, applications and applications listed below, or

(c) eBookstores operated by Antrik ExPress. Protecting the privacy and security of your personal information is a priority at Antrik ExPress, and we believe that a single, comprehensive privacy policy that is straightforward and clear is in the best interests of our customers and our businesses.

As of the Effective Date this Privacy Policy covers the following:





  • the Antrik ExPress EBooks Publication and Distribution Program,

  • the Antrik ExPress Gift Card program,

  • Aadyaa ePublishing Company,



  • any applications distributed or sold by Antrik ExPress.

By doing business with or interacting with Antrik ExPress in the manner described in this Privacy Policy at any time on or after the Effective Date, you are accepting the practices described in this Privacy Policy and you expressly consent to the application of this Privacy Policy to the collection, storage, use and disclosure of all your personal information as described.

Antrik ExPress reserves the right to modify or amend this Privacy Policy at any time, but you can be assured that, should it be necessary to do so, we will always do so in accordance with the Antrik ExPress Privacy Principles of Transparency and Clarity, Security and Integrity.

We collect your personal information in an effort to provide you with a superior customer experience and, as necessary, to administer our business.

It allows us to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. Your personal information also allows us to communicate with you about special offers, promotions, and other marketing programs and news that may be of interest to you.

As a general matter, you can browse in our stores and on our websites without submitting your personal information to us. However, there are a number of circumstances in which you may need to provide us with your personal information. The most common of these circumstances include:

- Making a purchase or placing an order
- Creating an online account
- Enrolling in our Member loyalty program
- Submitting a customer review, a list, or other user-created content or participating in our Book Clubs
- Posting a blog, or participating in an online interactive community
- Contacting customer service
- Using specific features, such as uploading information from a social network

There are circumstances in which we automatically receive and collect information from you. The most common sources of this information include:

- Cookies
- Pixel tags or clear Graphics Interchange Format files, known as GIFs
- Occasionally from business partners, contractors, shared databases, and other third parties

When you visit our websites, we automatically record information that your browser sends whenever you visit a website. We may receive and collect: the name of the domain and host from which you access the Internet; the Internet Protocol (IP) address of the computer you are using; the date and time you access our websites; and the Internet address of the website from which you linked directly to our sites. We use this information to monitor the usage of our websites and as necessary for our business. This information does not include personal information.

Like many online retailers, we use cookies to personalize and enhance your browsing and shopping experience. Cookies are small files that we place on your computer's hard drive to collect information about your activities on our websites.

Cookies help us to:

(1) speed navigation, keep track of items in your shopping bag and provide you with content that is tailored to you;
(2) remember information you gave us so that you don't have to reenter it;
(3) determine the effectiveness of some of our marketing efforts and communications; and
(4) monitor the total number of visitors, pages viewed, and the total number of banners displayed.

Browsers are typically set to create cookies automatically. You can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies, however, you will not be able to place items in a shopping cart, and therefore you will not be able to place an order with us online. Also, by not using cookies, some Antrik ExPress website features and services may not function properly.

Site Analytics: We work with a third party service provider to help us better understand how you use our websites. This third party service provider will place cookies on your computer to collect information. The information this third party service provider collects will tell us things like which search engine referred you to our websites, how you navigated around our websites, what you purchased and what traffic is driven by banner ads and emails.

This information will help us to better serve you and provide you with more personalized information and product offerings. We do not allow this third party service provider to collect your credit card information, e-mail address or password information.

This third party service provider may only use your personal information to perform services for us. This third party service provider is contractually required to maintain all of the information it collects and analyzes for us securely and in confidence.

This third party service provider may not share your personal information with anyone else, or use it for any other purpose, except on an aggregate, non-personal basis. For more information, view this third party's privacy policy.

Please note that this third party service provider collects data on Antrik ExPress's websites using first-party data collection. As a result, blocking cookies from third-party domains will not block these first-party cookies. As a visitor to Antrik ExPress's websites, you may choose to opt-out of this third party's analysis of your browsing and purchasing behavior on our websites. To opt-out on Antrik ExPress's websites click here.

If you are visiting Antrik ExPress from outside the India and provide us with personal information, please note that your personal information will be transferred, stored and processed within the India. The data protection laws in the India may not be as comprehensive as those in your country. By doing business or interacting with Antrik ExPress, you are consenting to the transfer of your personal information to facilities located in the India and other facility locations selected by Antrik ExPress.

Antrik ExPress uses your personal information to provide you with a superior customer experience at our stores and on and through our websites and, as necessary, to aAntrik ExPressnister our business.

Protecting the privacy and security of your personal information is a priority at Antrik ExPress.


Antrik ExPress shares your personal information with:

Other entities owned by Digital Media Initiatives, including subsidiaries of Digital Media Initiatives Many of our customers purchase items from us both online and in our stores. We share your personal information within the Digital Media Initiatives enterprise to help to ensure that you have a superior shopping or browsing experience no matter where you choose to shop or browse with us.

Service providers, subcontractors and agents who perform services on our behalf. We provide personal information to third party service providers, subcontractors, and agents that work under contract on our behalf to provide certain services. These third parties do not have the right to use personal information we provide to them in any way that is not authorized by Antrik ExPress. They are contractually obligated to use such information only as necessary to assist us and to maintain the confidentiality and security of such information.

Law enforcement officials and as required by law. Antrik ExPress may release personal information to third parties when we determine, in our judgment, that it is necessary to (a) comply with the law, regulation, legal process, or enforceable governmental request; (b) enforce or apply the terms of any of our policies or user agreements; or (c) protect the rights, property or safety of Antrik ExPress, our employees, our customers, users, or others.

Sales, Mergers, and Acquisitions. If Antrik ExPress becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, personal information may be provided to the entities and advisors involved subject to a confidentiality agreement, and we will provide notice before any personal information is finally transferred and becomes subject to a different privacy policy.

We take significant and appropriate security measures, including physical, technological and procedural measures, to help to safeguard your personal information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as firewalls and encryption in the transmission of certain sensitive personal information, designed to prevent unauthorized persons from gaining access to your personal information, and, as technology develops, we intend to take additional measures to improve security.

If you have any questions about this Privacy Policy, please contact us at